In this PDF they’ll run you through, the difference between a reviews page and a pre-sells page, some real life examples of creating an effective reviews page and I must mention the examples are very eye opening indeed iam sure they will help you understand some of the missing pieces but guess what? This is crazy not only do you see the actual review pages but you get the downloadable template this is extremely useful and pure gold.
They have also broke down one of the templates into 12 parts explaining exactly all the ins and outs of the template again very useful information.
The PDF manual also contains a little about adwords, a split testing example and getting slapped by Google and what to do about it.
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